About Us

W&ED has been created to provide wholesalers and electrical distributors with essential business information and analysis of the key issues facing the electrical wholesaling sector.

The publication, published six times a year, features a mix of news, views, articles and product information alongside innovative wholesaler ideas, making it an essential read for anybody involved in this vibrant and growing sector (the market is forecast to reach £4bn by 2019 – source: AMA Research).

W&ED talks to the people and organisations that operate, influence and shape the electrical wholesaling sector in the UK & Ireland. Providing effective business insight in areas such as best operating practices, improved client service, increasing sales and developing profit margins. Whilst at the same time delivering the very best advertising environment for all businesses that sell their products and services to and through electrical wholesalers and distributors.

Circulation & Readership

W&ED is circulated to everyone and anyone who makes or influences product purchasing and operational decisions in electrical wholesaling. W&ED is read by all those who own, manage, operate and make buying decisions in UK electrical wholesaling.

Over 23,000 Decision Makers 

W&ED reaches more than 20,000 key decision makers across the UK electrical wholesaling sector, 3,500 in print and 20,000 digital. An electronic newsletter goes out monthly consisting of news, product news and the latest issue to be viewed digitally.

As the sister publication to Electrical Times we have more than 30 years of experience collecting data and information on the UK electrical contracting and wholesaling sector. Our database of wholesalers, distributors, contractors and suppliers is the most accurate and comprehensive in the UK.

The circulation of W&ED is strictly controlled, meaning that copies are only sent to people who own, operate, manage or actively specify and influence buying decisions within electrical wholesalers. Targeting these all-important decision-makers thus ensures you get the very best return on advertising investment.